Propeller Industries

What is Propeller Industries?

Propeller Industries is an enterprise-grade virtual finance agency founded in 2008, headquartered in New York City. Serving over 1,000 startups and 16 unicorns across e-commerce, technology, CPG, and blockchain, they provide scalable accounting, FP&A, fractional CFO, and transaction advisory services for high-growth companies.

What are Propeller’s services?

Key services include:

• Strategic CFO & FP&A: Monthly and quarterly planning, fundraising modeling, board reporting, benchmark analysis.
• Accounting & Transaction Processing: Day-to-day bookkeeping, reconciliations, trade spend, invoicing.
• Fundraising Support: Capital raise planning, pro-forma financials, investor decks, and diligence ready reports.
• Systems & Tech Integration: ERP/cloud stack deployment including QuickBooks, Shopify, Cin7 integration.
• Transaction Advisory: M&A, cost optimization, trade spend management, and CIO advisory.

Key highlights:

• Served 1,000+ companies—including 16 unicorns like OLIPOP, Liquid Death
• Blends fractional CFO expertise with full accounting operations
• Operating team of 200+ across U.S. and global offices
• Focus on actionable insights, data-driven decisions, fundraising and growth
• Integrates fintech tools with finance and operational workflows

Propeller empowers fast-growth companies to scale finance without full-time hires—offering strategic insight, operational discipline, and transactional agility in one partner.