Propeller Industries

What is Propeller Industries?

Propeller Industries is an enterprise-grade virtual finance agency founded in 2008, headquartered in New York City. Serving over 1,000 startups and 16 unicorns across e-commerce, technology, CPG, and blockchain, they provide scalable accounting, FP&A, fractional CFO, and transaction advisory services for high-growth companies.

What are Propeller’s services?

Key services include:

• Strategic CFO & FP&A: Monthly and quarterly planning, fundraising modeling, board reporting, benchmark analysis.
• Accounting & Transaction Processing: Day-to-day bookkeeping, reconciliations, trade spend, invoicing.
• Fundraising Support: Capital raise planning, pro-forma financials, investor decks, and diligence ready reports.
• Systems & Tech Integration: ERP/cloud stack deployment including QuickBooks, Shopify, Cin7 integration.
• Transaction Advisory: M&A, cost optimization, trade spend management, and CIO advisory.

Key highlights:

• Served 1,000+ companies—including 16 unicorns like OLIPOP, Liquid Death
• Blends fractional CFO expertise with full accounting operations
• Operating team of 200+ across U.S. and global offices
• Focus on actionable insights, data-driven decisions, fundraising and growth
• Integrates fintech tools with finance and operational workflows

Propeller empowers fast-growth companies to scale finance without full-time hires—offering strategic insight, operational discipline, and transactional agility in one partner.

Frequently Asked Questions

What kind of clients do they serve?

Propeller partners with early-stage and growth startups across CPG, ecommerce, SaaS, tech, and blockchain—having supported over 1,000 clients, including 16 unicorns.

Do they offer full accounting and CFO services?

Yes—Propeller provides end-to-end finance via bookkeeping, reconciliation, FP&A, forecasting, board materials, fundraising support, and fractional CFO advisory.

Why choose Propeller over hiring in-house?

Their virtual model delivers full finance leadership and execution at a lower cost than full-time hires, with scalable access to tech-enabled tools, specialist teams, and transactional depth.